Practices

A Strategic Value Framework for Digital Transformation

Digital transformation, particularly with AI, requires a structured approach like strategic value realisation (SVR) to ensure strategic value capture. SVR aligns stakeholders through clear objectives, focusing on cost reduction, operational enhancement, and stakeholder value. Fragmented AI adoption risks long-term value.

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vendoriq

VENDORiQ: Casio Steps Up Its Marketing Game With Adobe Experience Platform

Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.

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