Canva is challenging Adobe’s market leadership by offering free professional tools (Affinity) and launching an AI-driven Creative Operating System for enterprise content scale.
How best to justify project budgets for efforts to reduce risk ? While some people focus on simply lowering risk as a whole, the more effective move is to align mitigation efforts precisely with the organisation’s stated risk appetite.
Managing information where it lives, known as manage-in-place, requires understanding diverse technical architectures to select the right governance strategy.
AI projects often fail not because of the technology, but because of misalignment with strategy, poor data foundations, and low organisational readiness. To succeed, IT leaders must shift focus from hype to value, build robust data ecosystems, and foster cross-business collaboration.
Think of ‘AI’ as pattern services—Machine Learning, Graph, and Generative AI—that orchestrate to deliver complex outcomes, with Agentic AI as advanced process automation.
From Pilot to Profit: Navigate the AI Cost Landscape for Scalable Strategic Advantage.
Core AI will soon be embedded in core business platforms, making complex custom projects redundant and shifting ICT strategy focus to vendor roadmaps.
Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.
Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.
