Strategy & Transformation

IBRS Radar: Customer Science Group

Customer Science Group is an Australian customer experience (CX) consultancy specialising in research, design, automation, and reporting to enhance service and operational efficiency for organisations.

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Separating Substance from Sizzle in Agentic AI

Agentic AI has emerged as the latest buzzword, promising revolutionary changes in enterprise applications. However, our research reveals a stark contrast between genuine innovation and marketing hype. This paper challenges the notion that agentic AI is the panacea vendors claim to be, offering technical leaders a critical lens to evaluate these technologies and make informed decisions that drive business value.

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