Adobe’s Brand Concierge, built on AEP, offers AI agents for personalised B2B and B2C customer journeys, automating content delivery and meeting scheduling to optimise sales.
Adobe’s AEP Agent Orchestrator introduces purpose-built AI agents for B2B customer engagement and internal workflow automation, streamlining processes and enhancing personalisation through data-driven orchestration.
Ready-made GenAI offers speed but limits customisation. Building in-house allows bespoke solutions but demands time and risk. AI platforms provide a hybrid path for rapid, tailored deployment.
Digital transformation, particularly with AI, requires a structured approach like strategic value realisation (SVR) to ensure strategic value capture. SVR aligns stakeholders through clear objectives, focusing on cost reduction, operational enhancement, and stakeholder value. Fragmented AI adoption risks long-term value.
Agentic AI has a functional application that you need to understand.
CIOs drive organisational innovation by aligning technology with strategy. Effective innovation frameworks require governance, agile teams, and cross-functional collaboration. Leveraging existing partnerships and infrastructure accelerates innovation adoption.
Nerdio’s $500m investment signals cloud management market maturation amidst on-premise shifts. Delivery challenges require global expansion and enhanced partner enablement.
Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.
A critical analysis of AI trends, debunking vendor-driven myths and emphasising practical, business-oriented adoption strategies.
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