ICT vendors are maskng fiscal mismanagement and high AI infrastructure costs by framing mass redundancies as strategic AI-driven shifts.
Canva’s acquisitions of Cavalry and MangoAI challenge Adobe’s enterprise dominance by integrating professional motion design with performance-linked AI analytics.
Adobe’s Acrobat Studio transforms static PDFs into multimedia hubs, though disjointed workflows and limited audio controls currently necessitate internal-only utility.
With its new ‘Unite28’ strategy, Interactive is targeting regulated industries that require local data residency, deep regulatory compliance (APRA, SOCI), and high-touch customer service.
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Adobe and Microsoft are integrating AI agents to streamline marketing workflows, signaling a shift toward cross-platform interoperability for enterprise productivity.
Adobe’s ChatGPT integration shifts design from expert software to conversational workflows, enabling staff to scale brand-compliant assets via natural language.
2025 showed real value comes from mastering business basics, cost control, and owning your data strategy.
Google’s new Model Context Protocol (MCP) servers fundamentally enable structured AI orchestration at the cloud infrastructure layer, accelerating predictable, governable automation for enterprises.
