ICT & Digital Strategic Direction

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15 January 2021: Samsung released a set of three Galaxy S series smartphones, aimed at the consumer market. All models support 5G. The high-end model - the Galaxy S21 Ultra - has features that rival its flagship executive-level smartphone, the Galaxy Note. In addition, the announcement stressed Samsung’s workplace features:

• Wireless DeX for using smartphone as desktop
• Office 365 integration
• Knox Suite for device management and end-point security.

Why it’s Important

Despite the market for smartphones declining sharply in 2020 (a drop of 16 percent), Samsung gained around 5% market share. The decline in the market is due to consumers retaining their smartphones for longer periods of time due to the increasing costs of premier devices.  

Samsung’s efforts to sell into enterprises - blending consumer and enterprise features - are proving effective in shoring up its strength against rivals. The vendor has been making inroads into the enterprise space with both consumer-grade devices and semi-ruggedised devices. The S21 series of devices support Samsung’s enterprise security features, DeX and the Knox (as well as third-party) end-point management services. 

The devices also include new cameras that make them attractive for field-based asset management activities. The S21 Ultra is a large format device that supports pen-input (via an add-on pen and case) positioning it against Samsung’s popular Galaxy Note.

Who’s impacted

• Field support teams
• Telecoms / comms teams
• Workforce transformation strategists
• End-point / security teams

What’s Next?

While Samsung’s DeX feature is interesting, IBRS has seen very few organisations launching DeX desktop experiences from smartphones. For now, this remains an ‘experimental’ idea, limited to tech. However, launching DeX desktop experiences from tablets is growing in popularity.

Samsung is betting heavily on 5G, especially in regard to new services on its devices. The new cameras can produce not only high-resolution images, but high-colour sensitivity (12-bit) RAW images and depth of field information, which open up new applications for asset management, field maintenance, and design. Any files that leverage these camera capabilities will be large. 5G networks will make such files viable in field applications.

From recent client research, IBRS notes that organisations using premium consumer-grade devices (namely Apple and Samsung) for field force tasks overestimate the battery life of these devices, and as a result, the replacement cycle needed. When such devices are used for ‘typical’ consumer use, batteries last for 3-4 years before their capacity diminishes to a point where they are problematic. In contrast, such devices used for field-forces result in batteries decaying within 2 to 2 ½  years. Therefore, buyers of enterprise smartphone devices need to monitor device health, adjust their device procurement lifecycles - and budgets - accordingly.

Samsung’s new S21 range supports enterprise features and cameras that make them attractive for field use. The range of price points for the S21 series make them attractive against their rival in enterprise smartphones.

Related IBRS Advisory

1. Redefining what ruggedised means
2. Keeping your mobile device strategies up to date

Conclusion: Most organisations have vast pools of data (a. k.a. information assets) lying underutilised, as many IT and business professionals are unsure where it is stored and are unaware of its value. To turn the situation around organisations must strive for data mastery¹, which is the ability to embed the data into products and services to increase efficiency, revenue growth and customer engagement.

Conclusion:

Minimising risks from systems specification errors and cyber risks from network intrusions when an enterprise-wide digital transformation is underway is a daunting task, as many stakeholders could be impacted. Depending on the severity of the error or network intrusion, an incident could damage a brand’s image and shareholder confidence in the board. In the public sector, a cyber incident could result in the leaking of citizens’ private data and put an unwelcome spotlight on ministers and bureaucrats.

While boards are ultimately responsible for monitoring and minimising risks, they must ensure management creates a risk abatement framework and strategy, and executes it. The problem is compounded when the organisation’s aim is to transform or reshape its business model and the changes proposed are resisted by staff concerned at possible job losses or fear of failure – risks which must be addressed in the strategy.