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  • Conclusion: Globally, organisations are dealing with the challenges of “digital transformations” and the need to “innovate”. Chief information officers (CIOs) need to support their organisations in these initiatives, but the ownership in defining what is required rests with the business managers, and the key executives such as the chief marketing officers, chief supply chain

    ...
  • Conclusion:Whilst the forthcoming General Data Protection Regulation (GDPR) is a European regulation, some Australian organisations are likely to be impacted and will need to comply. One of the requirements of the regulation is to appoint a Data Protection Officer (DPO), whose job role has very specific duties and legal responsibilities which are defined as part of the

    ...
  • Conclusion: Return on investment is the touchstone of business investment success. Within marketing and in practice its use and definition is imprecise. The lack of precision is a challenge for marketing to the degree that it is difficult to assess its value in various dimensions.

    Marketing and IT business case managers need to establish the baseline

    ...
  • Conclusion: The Australian market presents serious problems to marketers. The situation has been foreseeable for the last two years. The situation is likely to soften further, which will constrain their capacity to seek growth.

    Solutions are available and require reappraisal of strategies and objectives. Applying intelligence and the right tools should

    ...
  • Conclusion: A high dependence on a small range of technologies can reveal and extend weaknesses in marketing strategies. Coupled with the development of mobile applications to enhance their brands, marketers have moved to one-to-one communications which entails relatively increasing marginal costs because the efficiencies of scale are discounted. The focus on

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Kids, Education and The Future of Work with Dr Joseph Sweeney - Potential Psychology - 25 July 2018

What is the future of work and how do we prepare our kids for it? Are schools and universities setting kids up for future success? Does technology in the classroom improve outcomes for kids? Should...
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