Staffing

Conclusion: Regardless of its digital strategy, many organisations have not been positioned to properly leverage the digital and data assets that are available to them. A Chief Data Officer (CDO) role can improve this situation by advancing an organisation’s data portfolio, curating and making appropriate data visible and actionable.

The CDO position is appropriate for all larger organisations, and small-to-large organisations focused on data-driven decision-making and innovation. These organisations benefit from a point person overseeing data management, data quality, and data strategy. CDOs are also responsible for developing a culture that supports data analytics and business intelligence, and the process of drawing valuable insights from data. In summary, they are responsible for improving data literacy within the organisation.

Conclusion: Most organisations have vast pools of data (a. k.a. information assets) lying underutilised, as many IT and business professionals are unsure where it is stored and are unaware of its value. To turn the situation around organisations must strive for data mastery¹, which is the ability to embed the data into products and services to increase efficiency, revenue growth and customer engagement.