Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Adobe and Microsoft are integrating AI agents to streamline marketing workflows, signaling a shift toward cross-platform interoperability for enterprise productivity.
Adobe’s ChatGPT integration shifts design from expert software to conversational workflows, enabling staff to scale brand-compliant assets via natural language.
2025 showed real value comes from mastering business basics, cost control, and owning your data strategy.
Google’s new Model Context Protocol (MCP) servers fundamentally enable structured AI orchestration at the cloud infrastructure layer, accelerating predictable, governable automation for enterprises.
Gemini 3 boosts reasoning capabilities but costs soar. Adopt a mixed-model strategy, reserving it for complex tasks to manage spend.
ECI embeds AI into EvolutionX to streamline operations and fraud detection, favouring integrated simplicity over complex bolt-on solutions.
Workday acquires Sana to centralise knowledge, shifting from passive record-keeping to a proactive, AI-driven employee experience hub.
Microsoft Ignite ushers in autonomous agents, creating an immediate need for financial oversight and zero-trust security to manage unpredictable operational costs.
