VENDORiQ: AI Orchestration Over Model Supremacy – Adobe’s Enterprise Conductor Strategy
Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.
Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.
Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.
StarCoder2, an open-access code LLM, offers customisation for enterprise development, but requires governance for DevOps integration.
A recap of important vendor announcements this month, such as a product launches, M&A, or changes in licensing agreements.
Oracle’s vision: AI-as-a-Service built into OCI and applications will drive productivity, minimise customisation, and secure business outcomes.
CustomGPT.ai’s new visual processing allows AI agents to incorporate images (diagrams, screenshots) as visual citations into responses, leveraging existing multimodal large language model (LLM) technology.

Oracle streamlines OCI and embeds AI across all products, enabling hybrid cloud options and unlocking data-driven business intelligence for users.
Google Cloud’s Gemini Enterprise elevates existing Gemini capabilities, moving beyond basic prompt-based AI to focus on agentic AI for measurable business value. This shift is Google’s strategy to monetise AI by enabling semi-autonomous services that directly leverage business data, overcoming initial market resistance to proving productivity gains from simple AI adoption

Salesforce’s Agentforce signals conversational AI is the ‘final mile’ in IT support automation, freeing up human staff for complex work.