Guy Cranswick

Guy Cranswick

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Conclusion: What the apps will be for NBN is unclear: even NBN Co. is not sure. It need not be so difficult as NBN can be seen simply as a national grid, and therefore conquer distance, regardless of its bandwidth capacity and other correlated benefits of such a network. It could run all the apps that are common amongst the metropolitan areas and for specific industries in remote areas.

Of course, that is not what NBN is intended to do, but rather enable the apps of a new generation that human creativity will forge one day in the future.


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Conclusion: Many industries: finance, media, agribusiness, and education, to name a few, are talking up their growth prospects via NBN. The logic seems to be that the faster and extensive network will leverage their opportunities and improve their terms of business.

To understand which industries are more likely to prosper with NBN it is necessary to analyse three factors: timing, and with it market scalability; industry segment; and finally, productivity.

Unless and until these factors are brought to analyse the economic potential it is impossible to sift the possible from the wishful hopes.


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Conclusion: While it appears that every known test to evaluate cloud computing has been done, there are two which determine the accuracy of any savings claimed. Indeed, they could be applied to any evaluation of IT savings and not the cloud alone.

To a large degree the tests discussed here challenge some processes of cost assessment, but IT executives ought to look for better ideas and arguments. It should be possible to ask questions of consultants and vendors in order to obtain better answers.


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Conclusion: The calculated process by which the Facebook message is intended to corral investors, marketers, users and others into the world of ‘social’ is breathtaking. The reality is more complex, less easily believable, and should make any organisation involved with social media ask questions.

Because Facebook (and social media generally) is still developing, it is necessary for organisations using the media to set their own metrics and build knowledge.


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Search used to be easy. Not in the future. The momentum in online trends last year was all about ‘social’ and that included social search. If an organisation does not have a view of what the impact of social search might be to its online activities, it may present challenges that could have been avoidable.

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In dealing with the many issues around the cloud it will take a delicate balance of political skill backed by a strong communications strategy to negotiate and collaborate with business. Offering informed and contextual guidance in an open minded discussion is a strong position to adopt. Technology managers should reflect on, and if necessary, modify how they are managing the cloud, with their business colleagues. In some cases a formal approach may be required: presentations, roadmaps, evaluations and information packages delivered to a business audience. In many other cases, a revised approach may be informal, and involve a collaborative attitude to enable an organisation to make better choices.

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Software, and or, middleware solutions to enable collaboration and other activities via the cloud are growing. Fortunately for organisations, the features, benefits and costs of the solutions offered by vendors provide plenty of choice. As this area of cloud applications and tools is growing rapidly, organisations should take a longer view, up to three years for a total cost of ownership evaluation, and assess the requirements for file sharing solutions. Social networking connection tools can be chosen without too much cost or risk attached.

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The cloud computing economic model is expected to bring significant rewards – apparently. Those rewards may be possible, but the quality of analysis to demonstrate that the cloud paradigm will yield an ever-growing margin is far from assured. The assumptions underlying the economics of the cloud are tenuous and therefore the promotions and promises should be treated with caution. More analysis has to be done to evaluate how and where advantages are achieved, and at what cost and margin. Without sufficient rationale, empirical data and analysis, the hype will burst once the ambiguous and unclear economic outcomes emerge, just like other technology bubbles before.

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The launch of Windows Phone 7 has surprised the worldwide IT industry in two ways: firstly that Microsoft launched a quality product – one that had to face up to the expectations set by iPhone and Android. These are not phones, not tools of information and communication. They are extensions of personal identity, designed objects that are adored.

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One of cloud computing’s apparently key advantages is reduced operational costs. On deeper investigation, however, the purported savings are achieved by removing obvious waste, which represent the bulk of the headlined ‘savings of 50%’ that cloud computing allegedly offers.

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Web 2.0 tools are often seen as beneficial and effective for so-called celebrities and online activists. Yet a recent business survey suggests tangible benefits to organisations, together with subtle but real changes in the way business is done.


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Organisations dealing with larger volumes of information, and increasingly complex information requirements need solutions which can be integrated and suit users’ needs. Google’s search product is quite well understood, even if it is just as a search interface and affiliation with its Web search engine.


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Conclusion: Web delivered applications, along with specific Web 2.0 tools, have created new, and possibly higher expectations of online interaction from users. As government, at all levels except local, continues to examine ways to deploy these tools and raise its interactive capabilities, it will have to develop customer-centric techniques and possibly behaviour too, or else stumble in the attempt.

In evolving customised government channels the planning process will need greater attention than has hitherto been given to government channels and website content management. In addition, considerations of technology deployment will require a deeper level of strategic priorities and future proofing.


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Conclusion: Despite better and more available government services online there are considerable gaps in service quality. These gaps, or dissatisfaction, with services are based primarily in users' ability to deal with accessibility, navigation and understanding of government services and information.

There are two recommendations to be made from the five years' of usage data of government sites: Firstly, that content management, site navigation and information discovery has to be improved, and, secondly, an information marketing campaign to assist users should also be considered using the Web and traditional media to inform and educate the public.


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