Karen Scott Davie
Conclusion: CEOs need their CIOs to be out on the cutting edge to decide which technology to incorporate so that the organisation can adapt and transform in a rapidly changing landscape. As the digital leader, the CIO needs to emphasise the culture shift, be an influencer and guide the change across the IT team and broader enterprise. Organisations that elect CIOs as their digital champions experience higher performance compared with organisations where CIOs play a more passive role in digital transformation.
- Workplace Innovation
02 February 2018
Conclusion: A customer relationship management (CRM) software tool is both a database for contact interaction and a productivity tool used to analyse customer data, win new business and track employee sales performance. The competition is fierce for a higher share of the CRM software market. Major benefits of the growing demand in CRM are the improvements in functionality including mobile applications, enhanced reporting and analytics, and better integration tools.
04 January 2018
Conclusion: The ERP finance system is one of an organisation’s critical IT applications that can benefit or constrict operations. It is the backbone system that underpins how an organisation interacts with customers and suppliers, and manages day-to-day transactions and business operations. It is the CEO and CFO’s key business tool used to make business decisions. If an organisation can streamline its backend processes efficiently and automate transactions to speed up interactions with customers direct from online bookings to the capturing of payments swiftly, it sends a positive message to customers. This builds customer retention, a good reputation and long-term revenue by potentially increasing the lifetime value of customers and their referrals.
03 December 2017