Business Intelligence

Impact of Generative AI on Business Intelligence Part 1 – The Data Literacy Imperative

Regardless of their current data maturity levels, enterprises often encounter challenges in fully engaging their entire workforce in data-driven decision-making. Senior executives are seeking ways to effectively leverage generative AI to implement enterprise-wide business intelligence, enabling every team to access real-time operational data and derive actionable insights.

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vendoriq

VENDORiQ: Casio Steps Up Its Marketing Game With Adobe Experience Platform

Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.

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IBRS Radar: Customer Science Group

Customer Science Group is an Australian customer experience (CX) consultancy specialising in research, design, automation, and reporting to enhance service and operational efficiency for organisations.

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