Enterprise Solutions

The Latest

18 March 2021: Zoho is a privately held, Indian, Cloud-based CRM vendor that has grown rapidly internationally. It has just turned 25 years old. While it’s CRM suite is not as sophisticated as that of SalesForce, it is supported by a suite of low-code development tools and marketing-oriented modules for small to mid-sized business.

zoho timeline

Why it’s Important

IBRS has noted that many Australian organisations - in particular the public sector - are only short-listing Salesforce and Dynamics for modern CRM. This is often due to the research into available CRMs being exclusively limited to vendors in leading positions on US-focused market research papers, or advice from consultancies that only refer to such public materials.

To ensure the best suite at the best cost-point is selected, IBRS strongly recommends that the following be considered during the shortlisting process: 

  1.  Be sure to explore niche CRM products, as some of these may have a better fit or specific industry sector focus that can deliver benefits more quickly and at significantly lower costs than the leading products. Just because a solution as complex as a CRM is leading the market, does not mean it is necessarily the best for your organisation.
  2. When reading international reports, keep in mind that North America and Europe have different technology market ecosystems to Australia. In particular, skills availability (and therefore costs) differ. Be sure to factor in local issues.
  3. Carefully consider your starting point. How complex is your software environment? Factor your organisation’s networking infrastructure and the integration requirements both immediate and longer term.
  4. Leverage the channel capabilities and skills of local implementation partners. Implementation partners play a significantly greater role in a CRM’s successful implementation than the product itself. It is therefore vital that buyers not only consider the product in question, but also the available partners. 

The ultimate impact of limiting modern CRM (and related digital services) to the major vendors is that organisations may find themselves paying for far more than they need in a system, while also introducing more complexity into business operations than is necessary. 

IBRS is not suggesting that Zoho (or any of the other niche CRMs from the myriad available) is right for your organisation. Salesforce and Dynamics are exceptional products. However, many organisations do not need exceptional: they simply need more than good enough for their current and future needs, and they need it quickly and at the right cost point.

Who’s Impacted

  • CIO
  • Digital platform leads
  • Procurement teams
  • Business units executives

What’s Next?

Shortlists are critical for keeping procurement agile and within scope. However, do not short-change the shortlisting process by relying on generic reports that do not factor in:

  • specific industry needs
  • the Australian context
  • local channels and skills 

Related IBRS Advisory

  1. Trends for 2021-2026: No New Normal and Preparing For the Fourth-wave of ICT
  2. VENDORiQ: Salesforce Introduces Hyperforce
  3. Salesforce vs Dynamics
  4. CRM Modernisation Part 5: Microsoft Dynamics vs Salesforce Total Cost of Service
  5. IBRSiQ: Can IBRS Review Our Dynamics365 (D365) Licensing Calculations?

 

Conclusion:

For many years Chief Information Officers (CIOs) have faced endless questions about whether Microsoft (MS) and other suppliers meet the requirements for an enterprise-grade solution. The main components of the office suite (Word, Excel and PowerPoint) and the Windows operating systems for desktops and servers, has been de facto standards for most organisations for many years.

With Microsoft’s success with Azure (Cloud and infrastructure), Dynamics (enterprise resource planning (ERP)), Office 365 (collaborative workplace platform) and the PowerPlatform (analytics and low-code workflow development), MS is now competitive in almost every aspect of the enterprise solution space. Your organisation’s approach to determining the value proposition for any supplier is the same as it has always been – maximum gain with minimum pain. The MS offering in both terms of capabilities, service support and security has matured significantly and now offers a much-improved value proposition that organisations should consider.

The Latest

10 February 2021: Competition for highly secure hyperscale Cloud capabilities for government services has been boosted with Oracle joining forces with Australian Data Centres (ADC) to provide Canberra-based services. Oracle now has three Australian regions for managed Cloud, with Sydney and Melbourne.

Why it’s Important

Oracle’s Cloud service is highly attractive for organisations looking for a simpler Cloud transformation journey for critical, Oracle-based solutions.

Last year, Oracle’s SaaS solutions in the areas of security, human services, and health were certified as offering PROTECTED data capabilities. ADC has a strong presence in the Australia government, already running sensitive workloads and being connected to the secure Intra-Government Communications Network (ICON). By leveraging ADC’s footprint in Canberra, Oracle is now able to meet the second part of the trust equation: the physical safety of the environment.

Who’s impacted

  • CIO
  • Cloud migration teams

What’s Next?

Oracle now joins Microsoft in offering a specialised, highly secure Cloud capability for government agencies in Canberra. Agencies looking to quickly adopt a Cloud first strategy now have clear Microsoft and Oracle trajectories that include a physical presence, while AWS approaches the PROTECTED Cloud stance solely through a service-by-service model. When considering Cloud migration, agencies should review the extent of Oracle in their ICT architecture and factor this into the Cloud platform (or platforms) to be selected. 

Related IBRS Advisory

Conclusion:

For enterprises and small to medium businesses (SMBs), Artificial Intelligence (AI) opportunities are widespread and industry-specific. Each industry will grapple with conversations to understand how AI can:

  1. Create competitive advantage.
  2. Complement existing business.
  3. Disrupt, or even destroy the business model that exists today.

What businesses need to plan for is that AI engineering and AI ops are destined to be the essential umbrella to govern AI in the coming decade. Hyper-automation (HA) of business processes will see some business models fail whilst others thrive into the 2030s.

Conclusion: Agility to respond to change has become essential. Compared with previous years, CIOs are expected to produce results over longer periods of time, now expectations have become much higher. Stakeholders are expecting results as soon as possible. With the trend geared towards an increase in technology dependence, the pressure of delivering results has therefore increased for CIOs and IT leaders.

Part of this new set of expectations is improved efficiency and productivity, which in most cases requires a thorough evaluation of business processes to garner potential inefficiencies. One of the primary tools organisations have at their disposal is the enterprise resource planning (ERP) systems. Eventually, it all boils down to whether or not the migration to S/4 HANA can be justified in terms of value-add-services. Implementation effort and run costs are only a part of the business case, not the whole.

The Latest

2 December 2020: Salesforce introduces Hyperforce. This move is a re-architecture of Salesforce’s design to continually support its global customer base. It has B2B and B2C performance scalability, built-in security, local data storage, and backward compatibility.  

Hyperforce allows Salesforce solutions to be run on a hyper scale Cloud service based on the client’s choice. These solutions include:

  • Sales Cloud
  • Service Cloud
  • Community Cloud
  • Chatter
  • Lightning Platform (including Force.com)
  • Site.com, Database.com
  • Einstein Analytics (including Einstein Discovery)
  • Messaging
  • Financial Services Cloud
  • Health Cloud, Sustainability Cloud
  • Consumer Goods Cloud
  • Manufacturing Cloud
  • Service Cloud Voice
  • Salesforce CPQ and Salesforce Billing
  • Customer 360 Audiences

Why it’s Important

Being able to move a SaaS solution to the Cloud based on client's preference, is a radical departure from convention for most major SaaS vendors. It is likely to be followed by other SaaS solution vendors, though Oracle’s close ties with Netsuite and Microsoft Dynamics with Azure, suggest Salesforce’s two main rivals will not be following this strategy any time soon.

This is a long-overdue overhaul for the entire Salesforce architecture as it needs to offer both architectural and commercial elasticity to aid customer’s global digital transformation.

It solves data sovereignty issues and provides all the advantages of using public Cloud resources. It also reduces implementation time despite being an enhanced architecture designed from the ground up to help customers deliver workloads to the public Cloud of choice.

Who’s Impacted

  • CIOs
  • CTOs
  • CRM leaders
  • Salesforce developers

What’s Next?

While the Hyperforce announcement is welcoming, there are still loopholes in the horizon. The solution is not available for on-prem implementations of the major Cloud vendors. Meaning, Hyperforce is not a path to an on-prem or hybrid Cloud solution.

For Australian organisations that aim to gain more control over how Salesforce stores information, either for compliance or cost control, to bring it closer to other Cloud services, Hyperforce is worth considering. It offers greater flexibility but also comes with a greater need for managing resources and costs. 

Before making any decision on moving to Hyperforce, Salesforce clients should have clear understanding of the following migration aspects:

  • Who will do the migration (i.e. the client or Salesforce)?
  • Who will deal with the public IaaS provider on a daily basis?
  • How will the current service cost be impacted?
  • Who will be responsible for the service management of public IaaS including the service desk?
  • What are the new risks that should be identified and mitigated?
  • Are there any changes to the current backup arrangements?
  • Are there any changes to the disaster recovery and business continuity arrangements?
  • How will the current change management arrangements change?
  • How the exit fees might change?

Related IBRS Advisory

The Latest

5 December 2020: Australian education solution vendor Tribal, has upgraded its digital learning design chatbot. The move is illustrative of how chatbots can be leveraged to aid complex tasks - in this case, learning content, delivery, and leaner coaching.

Why it’s Important

Chatbots are not unique to Tribal. However, Tribal is demonstrating how such agents can deliver new capabilities into the LMS market, which can be glacial in the adoption of innovation. The Tribal chatbot is aimed at improving knowledge transfer inside an organisation. It assists domain experts to build learning content and share knowledge by recommending approaches to online training.

Who’s Impacted

  • CIO / CTO
  • Service delivery teams 

What’s Next?

Like most forms of AI, chatbots will make their way into organisations through their addition to existing software solutions, either via paid upgrades or as part of the ongoing improvements of SaaS solutions. Chatbots will increasingly act in an advisory manner or as a guide for complex processes inherent in the vendors’ solutions. 

As a result of this trend, staff will be presented with a growing number of chatbots embedded in different vendor’s solutions, each serving a specific purpose. This itself will present a new challenge for digital maturity and staff satisfaction.

Related IBRS Advisory

The Latest

2 Dec 2020: Salesforce Signs Definitive Agreement to Acquire Slack. The forthcoming merger of Salesforce and Slack provides an avenue for a new operating system of how e-commerce organisations and companies grow and succeed in the digital space. The merger is anticipated to close in the second quarter of Salesforce’s fiscal year 2022. 

Why it’s Important

Salesforce has struggled to shore up offerings in the collaborative side of the business, which will evolve to be an important part of modern CRMs and ERPs, along with low code dev and integration for process automation and business intelligence tools for analytics. The planning acquisition of Slack rounds out Salesforce’s ‘magic four’ components of a modern digital workplace. 

The Slack acquisition aims at heading off increasingly strong competition from Microsoft’s Dynamics, the Power Platform, PowerBI, and Teams.

Who’s Impacted

  • CIOs
  • CFOs
  • COOs

What’s Next?

Consider your future digital workplace architecture based on these five high-level platforms: 

  • A platform consisting of central systems of record (e.g., CRM, ERP, etc.) in the Cloud or Cloud-like environments
  • An integration platform that surrounds the mentioned platforms 
  • A one (or likely two) low-code platform(s) 
  • A platform that provides the needed collaboration tools  
  • A federated information management platform 

Though these five platforms need not all come from the same vendor, nor even be made up of a single vendor’s solutions, Microsoft, Salesforce, and little-known Zoho are all vying for the entire set. The competition for the overall ‘Enterprise Digital DNA’ will heat up significantly through to 2025.  

IBRS expects Salesforce and possibly Microsoft to make new investments in information management platforms from 2021 to 2022. There will be rapid expansion, followed by feverish consolidation of the low code platform market.

Related IBRS Advisory

The Latest

2 December 2020: Salesforce Einstein is being extended into the Mulesoft automation and data integration platform. The newly announced Flow Orchestrator enabled non-technical staff to transform complex processes into industry-relevant events. The new AI-assisted MuleSoft Composer for Salesforce will allow an organisation to integrate data from multiple systems, including third-party solutions.

Why it’s Important

AI enables business process automation as a key technology enabler that favours organisations with a Cloud-first architecture. Salesforce will leverage its experience and connections with selling to organisation’s non-IT executives to secure a strong ‘brand leadership’ position in this space.

Who’s Impacted

  • CIOs
  • CTOs
  • CRM Leaders

What’s Next?

In mid-2019, IBRS noted a significant upswing in interest in Mulesoft and integration technologies more broadly from the non-ICT board-level executives. In particular, COOs and CFOs expressed strong interest in, and awareness of, process automation through APIs.  

Digging deeper, IBRS finds that Salesforce account teams, who are well-known for bypassing the CIO and targeting senior executive stakeholders, are also bringing Mulesoft into the business conversation. Also, Microsoft is expected to double-down on AI-enabled business process automation with the PowerPlatform. 

As a result, the addition of Salesforce Einstein AI into the discussion of automation and integration is expected to land very well with COOs and CFOs. 

CIOs need to be ready to have sophisticated discussions with these two roles regarding the potential for AI in process automation. Expectations will be high. Understanding the possible challenges of implementing such a system takes careful consideration. CIOs should be ready to build a business case for AI-enabled business process automation.

Related IBRS Advisory

The Latest
9 Nov 2020: Adobe announced a commitment to purchase Workfront for USD1.5b. The deal will bring Workfront’s marketing workflow and collaboration solutions into Adobe’s portfolio of ecommerce, content creation and delivery solutions.

Why it's Important
Adobe is the leader in the marketing technology landscape, with a wide portfolio of solutions for content creation and delivery. In the last three years, Adobe has aggressively pursued design and ecommerce automation through AI and related technologies. The addition of Workfront to its portfolio brings collaboration and workflow into the mix. The likely result being AI powered decision-making into marketing workflows.

Who’s Impacted
Organisations with Adobe Marketing Cloud and related investments, and Workfront customers.

  • eCommerce / marketing technology leads

What’s Next
Workfront and Adobe have a history of collaboration and there are cultural synergies that will likely make the merger relatively seamless from a customer perspective. In the near term (2-3 years), Workfront clients will not see a significant shift in product direction nor licensing. However, as Adobe leverages its AI capabilities into Workfront, expect to see new capabilities that benefit Adobe Marketing Cloud, Experience Manager and other products in the Adobe suite. Longer term, Workforce clients (many of whom are already Adobe clients) should prepare for the more assertive licensing audit activities for which Adobe is known.

Related IBRS Advisory

IBRSiQ is a database of Client inquiries and is designed to get you talking to our Advisors about these topics in the context of your organisation in order to provide tailored advice for your needs.