Data Governance

Zero Party Data and Its Value to Enterprises

As users take more control of what information they share through utilising ad blockers, disposable emails, and even limiting the data which they reveal whilst using digital services, is zero party data the best way to ensure enterprises still acquire valuable user information for marketing and other data-driven business decisions?

Read More »

Not a One Way Street – Information Management Also Supports AI

A growing amount of IT research discusses how artificial intelligence (AI) tools may support effective information management (IM), often through process automation. This is valid. But so is the inverse proposition, that effective IM supports productive use of AI and reduces its risks. Do not assume there is a one-way street: examine how enhancing IM practices now may support current and future AI initiatives.

Read More »

Approaching ICT Policies Systematically

There are frequent calls for yet another ICT policy, often overlapping existing ones. A holistic view – an ICT policy framework – can reduce the effort to create and maintain policies, and deliver benefits through increased compliance.

Read More »

The Dangers of Google Analytics’ Automated Data Migration to GA4

Google’s announcement of sunsetting Universal Analytics in favour of a new platform, Google Analytics 4 (GA4), raises questions about its data and privacy risks. Should enterprises think twice about consenting to the forced automated migration, or better opt-out and settle for a new analytics platform? What does this imply about the risks of automated data migration?

Read More »

Search