Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Navigating 2025 required balancing accelerating AI, rigorous governance, and cost control to translate market hype into actionable executive strategy. Our full access report on the year that was.
2025 showed real value comes from mastering business basics, cost control, and owning your data strategy.
Google’s new Model Context Protocol (MCP) servers fundamentally enable structured AI orchestration at the cloud infrastructure layer, accelerating predictable, governable automation for enterprises.
Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.
Manage-in-place information management offers a strategic approach to governance, allowing organisations to control data directly across all their existing repositories.
Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.
Unsustainable AI vendor economics demand a strategic focus on governance, true costs, and open-source models for lasting innovation and competitive advantage.
Microsoft’s new sandboxed Copilot extends its reach from data synthesis to autonomous execution, creating governance and compliance challenges, especially around paywalled data and security.
