AI video generation tools offer rapid content creation; however, strategic alignment, skilled users, and clear guidelines are crucial for realising tangible business value.
Canva’s integrated platform challenges established suites by unifying design, data, and AI, but enterprise governance and the implications of AI-driven job roles warrant careful consideration.
Canva’s expanded platform integrates design, data, and AI, targeting enterprise-wide visual content creation and potentially challenging established productivity suites.
Adobe’s Experience Platform Agent Orchestrator enables businesses to build AI agents for enhanced customer interaction and automated B2B marketing and sales processes, offering personalised experiences.
Adobe’s Brand Concierge, built on AEP, offers AI agents for personalised B2B and B2C customer journeys, automating content delivery and meeting scheduling to optimise sales.
Adobe’s AEP Agent Orchestrator introduces purpose-built AI agents for B2B customer engagement and internal workflow automation, streamlining processes and enhancing personalisation through data-driven orchestration.
Ready-made GenAI offers speed but limits customisation. Building in-house allows bespoke solutions but demands time and risk. AI platforms provide a hybrid path for rapid, tailored deployment.
Agentic AI has a functional application that you need to understand.
A critical analysis of AI trends, debunking vendor-driven myths and emphasising practical, business-oriented adoption strategies.
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