Adobe’s Brand Concierge, built on AEP, offers AI agents for personalised B2B and B2C customer journeys, automating content delivery and meeting scheduling to optimise sales.
Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.
Customer Science Group is an Australian customer experience (CX) consultancy specialising in research, design, automation, and reporting to enhance service and operational efficiency for organisations.
A good dashboard design tells a clear story with correctly represented and comprehensible data in order to provide useful information.
Whether you’re gearing up to launch a new analytics platform or refining an existing one, this template will help align your team, clarify objectives, and highlight any critical preparations.
To truly harness the transformative power of artificial intelligence (AI), enterprises must shift their focus from standalone AI applications to comprehensive AI systems that are deeply integrated into their existing workflows and processes.
After nearly two years of hype, speculation, use case analysis, pilots, and scaling deployments, generative artificial intelligence in the enterprise has some results to show for the multi-billion dollar investments made by the big tech vendors. Explore success stories and key lessons from Australian enterprises.
Better aligning service delivery with customer expectations, digitising services and migrating customers to the online channel are central for organisations wishing to decrease service delivery costs, improve customer access to services and improve staff satisfaction and confidence in delivering services.
The notion of data mesh is highly appealing, as business stakeholders desire ready access to data for analytics. In their eyes, they own the data and should have easy access in a manner that avoids the delays of a centralised data management approach. However, many organisations are buying into a simplistic and unworkable definition of data mesh, often treating the concept as a technology solution, rather than a governance philosophy. IBRS discusses the role of data mesh in organisations and how data analytics teams must function.
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