Business Intelligence

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VENDORiQ: Casio Steps Up Its Marketing Game With Adobe Experience Platform

Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.

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IBRS Radar: Customer Science Group

Customer Science Group is an Australian customer experience (CX) consultancy specialising in research, design, automation, and reporting to enhance service and operational efficiency for organisations.

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Enterprises Need AI Systems, Not Chatbots

To truly harness the transformative power of artificial intelligence (AI), enterprises must shift their focus from standalone AI applications to comprehensive AI systems that are deeply integrated into their existing workflows and processes.

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Generative AI Success Stories from Australia

After nearly two years of hype, speculation, use case analysis, pilots, and scaling deployments, generative artificial intelligence in the enterprise has some results to show for the multi-billion dollar investments made by the big tech vendors. Explore success stories and key lessons from Australian enterprises.

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