Adobe Firefly’s evolution into a generative video hub boosts efficiency, but organisations must balance this with robust governance and skill development to avoid a deluge of poor-quality, off-brand content.
Knowby’s AI-driven knowledge platform is primed for global success by scaling its solution, expanding partnerships, and integrating with enterprise systems, despite a competitive market.
Organisations must adopt performance-based contracts for AI to ensure investments deliver tangible value and costs align with business objectives. This approach links payments to measurable outcomes, shifting from traditional input-based pricing.
Enhancing cyber resilience hinges on evolving cyber security awareness programs to actively measure and influence human behaviour and organisational culture, fostering a shared responsibility beyond the IT department through visible metrics and incentivisation
Salesforce’s Agentforce 3.0 offers new observability for AI agents, but deeper, end-to-end workflow visibility is needed for complex multi-agent systems.
Adobe’s latest AI innovations, including GenStudio and LLM Optimizer, are enabling businesses to hyper-personalise customer experiences and boost visibility in AI-driven interactions.
Salesforce’s new AI pricing offers clear costs per action, but expect AI expenses to jump as vendors stop loss-leading and orchestration grows.
Microsoft’s Azure expansion in Perth will cut latency and boost resilience for WA and ASEAN customers, enabling local hosting of critical workloads, especially for the public and resources sectors.
Voiceform uses AI-powered voice capture to get richer, nuanced qualitative insights at scale, transforming traditional surveys and unlocking dark data for better business intelligence.
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