Conclusion: Innovation is becoming increasingly important in the 21st century organisation, whether it be companies growing or keeping their customers or the public sector, trying to deliver services with ever decreasing budget – innovation will play a key role as established models for business processes become increasingly under strain. A crucial part of innovation is ideas management. Ideas management involves how to generate and capture ideas, how to select and progress ideas and how to diffuse ideas.
Many organisations focus on the tools and technology available to improve idea management within their organisation, but this ignores the other important elements including strategy, people and processes, resulting in a low level of maturity and often a poor performance of implementing ideas. Improving maturity across all the elements of idea management increases the opportunity to find the best ideas and get them implemented. While a high level of maturity across all elements may not be feasible or desirable, organisations should identify those areas that are important and ensure they optimise these.