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Six Killers of Customer Segmentation & Personalisation

Cross-functional tasks among various departments provide better collaboration, especially when customer personalisation and customisation are employed. How should enterprises deal with the challenges that prevent them from analysing their customer behaviour, attributes, and trends?

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Generative AI for Enterprise Use – An Overview of the State-of-the-Art

With more vendors such as Microsoft, Amazon Web Services (AWS), Google, and SalesForce embedding AI technology into their products for enterprise use, organisations will soon have more tools with AI capabilities. However, more solutions do not always mean producing meaningful outcomes, since most of these products will still fall short of expectations due to the current limitations of language models, and some types of work that still cannot be easily replicated by AI.

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