Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.
Gain a clear understanding of manage-in-place information management with this useful infographic.
Manage-in-place information management offers a strategic approach to governance, allowing organisations to control data directly across all their existing repositories.
Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.
Microsoft Ignite ushers in autonomous agents, creating an immediate need for financial oversight and zero-trust security to manage unpredictable operational costs.
Microsoft’s new sandboxed Copilot extends its reach from data synthesis to autonomous execution, creating governance and compliance challenges, especially around paywalled data and security.
Adobe’s unified Firefly AI platform streamlines creative production, offering choice via a multi-model ecosystem while shifting vendor lock-in to the overarching Creative Suite.
Canva is challenging Adobe’s market leadership by offering free professional tools (Affinity) and launching an AI-driven Creative Operating System for enterprise content scale.
