Canva is challenging Adobe’s market leadership by offering free professional tools (Affinity) and launching an AI-driven Creative Operating System for enterprise content scale.
Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.
Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.
A recap of important vendor announcements this month, such as a product launches, M&A, or changes in licensing agreements.
Lately, the big questions for CIOs have revolved around strategic ICT challenges, ensuring proper governance and maximum value from IT investments. The key trend is artificial intelligence (AI), with senior leaders keen to understand the AI landscape, including practical uses for generative AI, to guide investment decisions and ensure the new tools align with established principles
Effective, tailored user personas drive successful digital workspace strategies by discovering diverse staff needs, fostering innovation, and supporting flexibility.
Atlassian’s $610m browser acquisition is a high-stakes bet on secure, specialised AI productivity against free, embedded Microsoft/Google competition.
Microsoft is bundling its specific Copilots into the main M365 license, signaling a shift to specialised AI tools embedded in daily workflows.
Google’s new AI tool, nano-banana, is a major step towards integrating generative AI directly into creative workflows, automating repetitive tasks and redefining productivity.
