
IBRSiQ November 2025
Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.

Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.

Microsoft Ignite ushers in autonomous agents, creating an immediate need for financial oversight and zero-trust security to manage unpredictable operational costs.

Microsoft’s new sandboxed Copilot extends its reach from data synthesis to autonomous execution, creating governance and compliance challenges, especially around paywalled data and security.

Adobe’s unified Firefly AI platform streamlines creative production, offering choice via a multi-model ecosystem while shifting vendor lock-in to the overarching Creative Suite.

Canva is challenging Adobe’s market leadership by offering free professional tools (Affinity) and launching an AI-driven Creative Operating System for enterprise content scale.

Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.

Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.

A recap of important vendor announcements this month, such as a product launches, M&A, or changes in licensing agreements.

Lately, the big questions for CIOs have revolved around strategic ICT challenges, ensuring proper governance and maximum value from IT investments. The key trend is artificial intelligence (AI), with senior leaders keen to understand the AI landscape, including practical uses for generative AI, to guide investment decisions and ensure the new tools align with established principles