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The Case for Persona-Based Licensing: Why “Everyone Gets E3” Is Your Most Expensive Mistake
Joseph Sweeney
7 May, 2026
Stop wasting budget on blanket E3/E5 licensing. Segmenting users into 4–6 personas based on actual needs typically yields 25% annual savings.

The Case for Persona-Based Licensing: Why “Everyone Gets E3” Is Your Most Expensive Mistake
Stop wasting budget on blanket E3/E5 licensing. Segmenting users into 4–6 personas based on actual needs typically yields 25% annual savings.
Peter Bickerton
3 February, 2017
Wissam Raffoul
3 February, 2017
Joseph Sweeney
3 February, 2017

Nuix searches for CEO with ‘global’ skill set, pushes on with $1b IPO plans – AFR – Jan 12 2017
James Turner
18 January, 2017
Geoff Johnson
16 January, 2017