Latest Advisory
VENDORiQ: Unlocking Hyper-Personalisation – Adobe’s AI-Driven CXO Evolution
Adobe’s latest AI innovations, including GenStudio and LLM Optimizer, are enabling businesses to hyper-personalise customer experiences and boost visibility in AI-driven interactions.
VENDORiQ: Unlocking Hyper-Personalisation – Adobe’s AI-Driven CXO Evolution
Adobe’s latest AI innovations, including GenStudio and LLM Optimizer, are enabling businesses to hyper-personalise customer experiences and boost visibility in AI-driven interactions.
What Impact Will AI Have on Customer Experience?
Since gaining mass awareness during 2023, the adoption of generative AI is impacting a multitude of industries and business functions. One of the areas which is rapidly being transformed is customer experience. CIOs need to urgently consider the opportunities and the risks of AI in customer service and marketing.
The Impact of AI in the Asia Pacific Region
AI is revolutionising ICT operations in the Asia Pacific (APAC) region, bringing automation, enhanced security, and improved customer service.
A Pragmatic Approach to Generative AI
Generative AI can be used in many ways, and indeed, it can be said that the genie is clearly out of the bottle. What are the first steps CIOs need to take to ensure the staff of the organisation use it effectively, ethically, and in a controlled way?
Foundational UX Research Approaches: A Playbook for User Experience Excellence
Enhance your design process with this playbook that details four common user research methods. Gain valuable insights into user thoughts and preferences.
CIO Handbook Part 12: Choosing Driving Modalities
Selecting the right driving modalities is crucial for new CIOs. Learn how to make the right choices and set a strong foundation for success.
Microsoft’s Copilot now available to SMEs – itnews, January 16 2024
With Microsoft launching their new subscriptions for their Copilot AI Companion, the timing reflects a problem common to large vendors offering broad-based AIs according to IBRS advisor Dr Joseph Sweeney.
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