In April 2020, IBRS conducted a virtual roundtable with senior IT executives, supplemented by interviews, to identify the key lessons learnt during the unprecedented mass migration of staff to remote working. The following are the key discoveries and lessons.
One of the misconceptions in business intelligence (BI) is that the goal is to capture and report upon all available data. This misses an essential business maxim: data is only useful when it is applied deliberately and with a clear goal in mind.
Successful deployment of artificial intelligence solutions requires avoiding the mistakes made to date, establishing effective IT processes governance and determining the impact of artificial intelligence on IT strategies.
Marketers and digital strategists unify through common goals and strategic intent. By mapping marketing activities and performance indicators directly to the goals of the digital strategy, organisations can achieve improved efficiency and outcomes.
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