Adobe’s Brand Concierge, built on AEP, offers AI agents for personalised B2B and B2C customer journeys, automating content delivery and meeting scheduling to optimise sales.
Adobe’s AEP Agent Orchestrator introduces purpose-built AI agents for B2B customer engagement and internal workflow automation, streamlining processes and enhancing personalisation through data-driven orchestration.
Nerdio’s $500m investment signals cloud management market maturation amidst on-premise shifts. Delivery challenges require global expansion and enhanced partner enablement.
Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.
Microsoft’s data centre pullback signals a reality check for AI’s endless growth, potentially impacting future cloud costs and availability for Australian organisations.
US tech’s push for unfettered market access clashes with national sovereignty, ignoring crucial privacy, intellectual property, and security concerns, risking a fragmented digital world.
ServiceNow has made a strategic acquisition of Moveworks to improve its AI and workflow automation capabilities. This move aims to boost employee support, enterprise search, and productivity across various business functions.
Enterprise platforms now embed industrial AI agents, shifting from bespoke solutions. ServiceNow focuses on governance; Salesforce on proactive automation, simplifying deployment and impacting various enterprise roles.
Salesforce’s Agentforce 2dx introduces autonomous AI agents for background tasks, boosting workforce productivity by proactively preparing and processing information, streamlining workflows.
